Samuele Franzini was born in Italy in 1974. He started with a strong passion for photography at the age of 12, at the age of 16 he started studying directing and cinematography.

He has a background in fashion and advertising working for brands like BMW, Vivienne Westwood, Ikea, Samsung, Piaggio, Breil, Casio, Candy, Peroni, MTV, Kia, Philips, Smart, Stiolto and many others.

He loves finding new ways to tell stories by mixing creativity and technology.